Privacy Policy
Effective Date: January 1st, 2025 · Last Updated: April 5, 2026
BBS Flooring (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website (bbsflooring.ca), interact with us, or use our services.
1. Information We Collect
We may collect personal information, such as:
- Your name, address, phone number, and email address.
- Information regarding the products and services you inquire about or purchase.
- Payment information processed securely through our payment provider (Stripe).
- Non-personal information collected automatically, such as browser type, IP address, device type, and pages visited.
2. How We Use Your Information
Your personal information may be used for the following purposes:
- To respond to inquiries, process orders, and schedule appointments.
- To communicate with you about our services, order updates, and customer support.
- To send transactional emails (order confirmations, booking confirmations, delivery updates).
- To improve our services and customer experience through analytics.
- To comply with applicable legal and regulatory requirements.
3. Third-Party Services
We use the following third-party services to operate our website and business. Each service may collect data as described below:
| Service | Purpose | Data Collected |
|---|---|---|
| Google Analytics (GA4) | Website analytics | Pages visited, session duration, device type, approximate location. Google Privacy Policy |
| Meta Pixel (Facebook/Instagram) | Advertising measurement | Page views, product views, add-to-cart events. Meta Privacy Policy |
| Stripe | Payment processing | Payment card details (processed directly by Stripe — we never see your full card number). Stripe Privacy Policy |
| SendGrid (Twilio) | Transactional emails | Email address, name (for order confirmations and communications). Twilio Privacy Policy |
| Google Ads | Advertising | Conversion tracking via Google Ads tag. Google Privacy Policy |
We do not sell or trade your personal information to third parties for their marketing purposes.
All data sharing outlined in this policy excludes SMS opt-in consent. SMS opt-in data will never be shared, sold, or used for any purpose other than to deliver the services users have consented to receive.
4. SMS Messaging Privacy Policy
4.1 Information We Collect
When you opt in to receive SMS messages, we may collect:
- Your mobile phone number.
- The content of messages sent to or received from you.
- Metadata (e.g., message time, date, and delivery status).
4.2 How We Use Your Information
We use SMS-related information to:
- Send updates about our services, appointment confirmations, and customer support messages.
- Provide customer support and respond to inquiries.
- Comply with legal and regulatory obligations.
We do not send promotional or marketing messages via SMS.
4.3 Your Choices
- Opting Out: You may opt out of receiving SMS messages from BBS Flooring at any time by replying STOP to any message. No further messages will be sent after opting out. For assistance, reply HELP or contact us at info@bbsflooring.ca.
- Help: For assistance, reply HELP or contact us directly at info@bbsflooring.ca.
- Message Frequency: Message frequency varies based on your interactions with us.
- Data Rates: Standard message and data rates may apply as per your mobile carrier's plan.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our website. Here’s what we use:
5.1 Essential Cookies
Required for the website to function properly. These include session management and shopping cart functionality. You cannot opt out of essential cookies.
5.2 Analytics Cookies
Google Analytics (GA4) uses cookies to understand how visitors interact with our website. Data collected includes pages visited, time on site, and device information. This data is aggregated and anonymized.
5.3 Marketing Cookies
Meta Pixel sets cookies to measure the effectiveness of our Facebook and Instagram advertising. These cookies track page views and conversion events on our site.
5.4 Managing Cookies
You can manage or disable cookies through your browser settings. Note that disabling essential cookies may affect website functionality. Most browsers allow you to:
- View and delete existing cookies
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Data Security
We implement appropriate security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Encrypted connections (HTTPS/TLS) for all website traffic.
- Secure payment processing through Stripe (PCI-DSS compliant).
- Access controls limiting who within our organization can view personal data.
- Regular review of our data handling practices.
However, no online system can guarantee complete security.
7. Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy:
- Order data: Retained for 7 years for tax and legal compliance.
- Contact form submissions: Retained for 2 years unless you request deletion sooner.
- Booking records: Retained for 2 years.
- Email subscriber data: Retained until you unsubscribe or request deletion.
- Analytics data: Governed by Google and Meta’s respective retention policies.
8. Your Rights Under PIPEDA
Under Canada’s PIPEDA, you have the right to:
- Access your personal information that we hold.
- Correct any inaccurate or incomplete personal information.
- Request deletion of your personal information (subject to legal retention requirements).
- Withdraw consent for certain data uses at any time.
- File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.
To exercise any of these rights, contact us using the information below. We will respond to your request within 30 days.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
10. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
BBS Flooring — Privacy Inquiries
B-6061 Highway 7 E, Markham, ON